— Asheville, NC MC C.Shreve the Professor comes through with yet another crisp music video for his latest single, “Fresh Laundry”.
It’s pretty safe to say that North Carolina’s own, C.Shreve the Professor, is one of the hottest things bubbling out of the Asheville region. As a member of the ‘Free the Optimus’ Hip-Hop collective, C.Shreve has released over 15 projects and has shared the stage with the likes of Big Boi, Talib Kweli, Lupe Fiasco, Big K.R.I.T, Slum Village, Raekwon, and many others. But, this time around, C.Shreve holds it down solo in his latest visual for his single, “Fresh Laundry”.
The video opens up with C.Shreve looking rather menacing as he seemingly prepares for some dirty work and the smooth ThiefofBaghdad-produced beat creeps into your ear drums. As the beat drops in classic boom-bap fashion, C.Shreve hops out of his seat and begins performing some lyrical gymnastics while casually doing laundry in his half-laundry room/ half-recording studio.
The Andrew Anderson-directed visual was beautifully shot, to say the least, and I’m not sure that anyone has ever made laundry day look as therapeutic as C.Shreve the Professor just did.