Back in 2018, COMPLEX had him on watch as Atlanta’s “Rising Rapper.” In the following year, he was the artist we needed to watch – now, no one’s playing – GRIP is the rapper-raconteur, a rare breed, that you need to stop sleeping on.

His latest single, “Peaks & Pitfalls,” imparts the ultimate enrapture: A nostalgic rap-type beat, produced by Latrell James, paired with an elevated hook, “I know with all the peaks they’ll be pitfalls / Just don’t quit y’all,” a track you have no choice but to get a GRIP on.

The mellifluous track is the latest of GRIP‘s recent string of singles this year, following the release of his EP, Proboscidea (2020), and the “defiant” album we still have on heavy rotation, SNUBNOSE (2019).

GRIP maintains his authenticity track-in track-out, a pure lyrical incendiary – spitting the rhymes that ignite the substances of survival, aspiration, and all-in-between, the East Atlanta native is one-of-a-kind and we’re right here for it.

Listen now below.

If there’s one man who not only understands the grind, but lives by the laws of the hustle, it’s Audible Hustle‘s very own, Horus Gump, an Atlanta-based musical alchemist; everywhere from blazing bars and defiant keys, to injecting his vision into every last beat.

It’s officially Gumpday. Following the fiery debut of “No Politickin,” Gump now returns with yet another highflier anthem, “Bubble Up,” featuring Sir Hop and PR0B3. Gump spits the essential hustler libretto; lines only true bootstrappers ready to bubble up could feel – “Imma sleep when my lifeline up, I’m in the reach of what I grind for.”

Just as Gump declares, he’s got the same “hustle of a dope boy with a starter bag,” and not even the gods could keep Horus from flying high.

If you “sew just what you’re reapin’,” then this is an anthem you’re sure to Horus Bump

Blaze the beat below.

EarthGang, an Atlanta-based hip hop duo, take listeners on a mystified trip with their latest album Mirrorland, an A1 Dreamville Records‘ production that exhibits Atlanta’s explicit creative power through an outlandish, circus-themed soundtrack brought to you by two of the rap game’s most whimsical.

Attending to the sounds of two wickedly-talented rappers and Spillage Village co-founders Olu and WowGr8, the flawless pairing behind EarthGang, is to escape the mundane and embrace the extraordinary. Mirrorland is a musical evocation of losing yourself in a house of mirrors, running wild with gypsies, braced by fire blowers and mesmerised by contortionists.

Mirrorland is heavily influenced by the 1978 film The Wiz, an African-American adaptation of The Wizard of Oz. This 14-track album is an inviting exposé of the many mystical landscapes that only Atlanta, Georgia, has to offer.

EarthGang is simply beguiling; a one-of-a-kind artist reinventing the multi-faceted world of hip hop as we know it with Mirrorland, featuring Young Thug, T-Pain, Kehlani, Arin Ray, and Malik.

Admit one to the circus below.