Back in 2018, COMPLEX had him on watch as Atlanta’s “Rising Rapper.” In the following year, he was the artist we needed to watch – now, no one’s playing – GRIP is the rapper-raconteur, a rare breed, that you need to stop sleeping on.

His latest single, “Peaks & Pitfalls,” imparts the ultimate enrapture: A nostalgic rap-type beat, produced by Latrell James, paired with an elevated hook, “I know with all the peaks they’ll be pitfalls / Just don’t quit y’all,” a track you have no choice but to get a GRIP on.

The mellifluous track is the latest of GRIP‘s recent string of singles this year, following the release of his EP, Proboscidea (2020), and the “defiant” album we still have on heavy rotation, SNUBNOSE (2019).

GRIP maintains his authenticity track-in track-out, a pure lyrical incendiary – spitting the rhymes that ignite the substances of survival, aspiration, and all-in-between, the East Atlanta native is one-of-a-kind and we’re right here for it.

Listen now below.

Coined “Atlanta’s Next Great Storyteller,” GRIP is undoubtedly, an artist you need to watch. Now, GRIP returns, making major flames with sophomore album SNUBNOSE – a defiant project that evinces the voice of any Atlanta native caught in the everyday struggle, anywhere from poverty, to displacement and depression – he’s not about the riches, he’s about the real.

GRIP spits bars only pain could motivate, getting a grip on reality, “I need healing and a blessing, mama dealin’ with depression, I know because I deal with it daily but still gon’ kill it in succession,” a verse from the track “Pressed,” sampling the essential soul for GRIP to set off.

Earlier this year, Audible Hustle deemed GRIP a straight “Standout,” following the fiery release of his “Bregma Freestyle II,” a track that proved the artist’s potential to be one of the game’s greatest lyricists, while promoting a sneak peek into his sophomore album SNUBNOSE.

We came, we listened, and we can now confirm, GRIP is one artist that’s here to stay. Don’t just take our word for it, you know what to do…

Listen now below.

While he’s no stranger to the game, Atlanta-raised artist ELHAE seems to slip under the radar from time-to-time.

Now, Atlantic Records‘ pride and joy returns with a low-key R&B gem Trouble in Paradise, which sees an unsurpassed blend of rap, soul and gospel, all while taking a turn from the dejected ELHAE you thought you once knew following his breakthrough single “Needs” in 2016.

Born Jamaal Jones, ELHAE is doubtlessly, an upcoming talent you need to watch, resonating the likes of Yotrane, Eric Bellinger and Arin Ray, to name a few, though hard-hitting with his unique spin on the genre; revealing a personal sound just as sultry as it is stark.

Trouble in Paradise, the more upbeat and fresh successive chapter to Aura II (2017), not only sees ELHAE set the mood with his amorous vocals and deep-diving lyrics, but also takes us through both the perils and joys of having an on-and-off relationship (“Hennessy“), finding faith (“Help Me Believe“), giving praise (“Sanctuary“) and all else in-between.

If you’ve been looking for artists to add to your late night drive playlist for when you’re cruising close to midnight with the windows rolled down, the speakers turned up and it’s just you, your deep thoughts and the music – well, ELHAE is sure to top the list.

The alternative R&B album features WaleBig K.R.I.T., O.T. Genasis, and Sevyn Streeter.

Listen below.