Back in 2018, COMPLEX had him on watch as Atlanta’s “Rising Rapper.” In the following year, he was the artist we needed to watch – now, no one’s playing – GRIP is the rapper-raconteur, a rare breed, that you need to stop sleeping on.

His latest single, “Peaks & Pitfalls,” imparts the ultimate enrapture: A nostalgic rap-type beat, produced by Latrell James, paired with an elevated hook, “I know with all the peaks they’ll be pitfalls / Just don’t quit y’all,” a track you have no choice but to get a GRIP on.

The mellifluous track is the latest of GRIP‘s recent string of singles this year, following the release of his EP, Proboscidea (2020), and the “defiant” album we still have on heavy rotation, SNUBNOSE (2019).

GRIP maintains his authenticity track-in track-out, a pure lyrical incendiary – spitting the rhymes that ignite the substances of survival, aspiration, and all-in-between, the East Atlanta native is one-of-a-kind and we’re right here for it.

Listen now below.

— 6lack has been on an incredible run since the release of his sophomore album, East Atlanta Love Letter. Now, he’s released a visual for “Pretty Little Fears”, featuring Dreamville’s J. Cole, that holds your attention hostage for about 4 minutes.

If you hadn’t been paying attention, it seems that 6lack has elevated to such a status that he simply cannot lose. And, while that’s never the case for any artist, the amount of effort and consistency that 6lack puts into his already transparent artistry almost makes that observation true. With his most recent release, East Atlanta Love Letter, topping the R&B charts and debuting at #3 on the Billboard 200, 6lack continues to cement his superstardom and it’s clear that he’s not letting up anytime soon.

Although minimalistic and non-conceptual, the scenery, angles, and color used in the imagery subtly demand your attention and discourages you from even blinking. The “Pretty Little Fears” music video, directed by Matthew Dillon Cohen, ran through a series of shots of 6lack hanging out with his lady in a number of secluded, yet oddly romantic locations. The same occurs when J. Cole takes over as he converses with his own significant other on a lonely road just before they stroll through an eerily empty carnival.

Check out the music video above, and also, stay on the lookout for more content from both 6lack and J. Cole as both are undeniably in the zone right now.

 

DJ FyeMeUp mashes up the latest version of his FyeMeUpATL Podcast sponsored by The Indie Creative Network. Listen in via the Soundcloud stream below and let us know which tracks were your favorite from this week’s batch of dope dealing. Don’t ever say we aint gave you shit. Catch what’s next from the pits of Atlanta here first.