Having been in the rap game for almost a decade, Simmie Sims III, known by his stage name Buddy, finds his signature sound and breaks even with his new debut album Harlan & Alondra, a crafted self-revelation after six years spent in the making, and it’s worth every second.
Buddy, 24, a rising rose from Compton, was just 15-years-old when he first caught the attention of Pharrell Williams. After years in-between the scenes and a chop and change in management to releasing his first EP Idle Time without a record label, the son of a preacher returns true to himself, and here to deliver the Real Life S**t we’ve all been waiting for.
Harlan & Alondra explores the artist’s trying upbringing, ardently fusing contemporary R&B with rap, new age G-Funk and a whole lotta soul, featuring major players Khalid, Ty Dolla $ign, Snoop Dogg and A$AP Ferg, to name a few, and it’s simply sinless.
It’s the ultimate trip down the west coast with “Speechless”, “Young” and “Trouble on Central”, while delivering an empowered tribute to Black History Month with “Black”. With an unmatched “Shine”, Buddy is unquestionably, an artist firmly embedded in his roots.
As he reflects on “Hey Up There“ (feat. Ty Dolla $ign), the RCA-signed artist says, “Death is inevitable, so life for me is about getting as high as you can”. And it’s apparent, Buddy’s only headed up from here.
Words by Eve Zaidan