– Atlanta-based MC, PremeHeem, is back with yet another dope visual from his latest EP, PremeHeem Presents… RA!! – This time for his song, “Used to You”.
Since releasing his latest EP, PremeHeem Presents… RA!!, in April, PremeHeem has gotten right back to work. While he seems to have both auditory and visual content constantly flowing from his arsenal, it’s safe to say he always emerges from the shadows with something new and noteworthy.
This time, PremeHeem has gifted us with a new music video for “Used to You”, the 6th track on his 7-track EP, PremeHeem Presents… RA!! The video was directed and shot by frequent collaborator, Brandon “Cinematic B” Huntley, and shows PremeHeem performing the short 2-minute song in a room full of orange balloons, seemingly alone.
Though the music video is fairly simple, the noticeably intentional set design, camera angles/movements, and destruction of the balloons themselves unexpectedly steals your attention for the duration of the song.
Does this video take place inside of PremeHeem’s mind? Does the color orange represent a person or idea? Let us know what you think.
Written by DJ Robinson