Sparking just as much controversy as it does appeal, with Billboard forced to rethink its rules for artists promoting merchandise bundles, JACKBOYS, the debut compilation album from the Travis Scott-led rap collective JackBoys, is undoubtedly, a must-listen.
American rapper-singer and songwriter, Travis Scott, proves far beyond a musical talent, he’s also an astounding marketer; heavily wielding his prowess as a social influencer with over 20 million followers, to boost his personal brand – and JACKBOYS is instrumental to that growth.
JACKBOYS delivers the alternative hip-hop trap that Scott fans ride with, while selling just as many merchandise bundles as it does streams. The compilation album is a debut for Scott’s new record label Cactus Jack Records, promoting a new wave of emerging artists, notably including JackBoys‘ members Don Toliver, Sheck West, and Chase B.
The seven-track EP also features Lil Baby, ROSALÍA, Quavo, Offset, and Young Thug.
Listen now below.