Travis Scott’s Label Debut “JACKBOYS” Hits No.1

Sparking just as much controversy as it does appeal, with Billboard forced to rethink its rules for artists promoting merchandise bundlesJACKBOYS, the debut compilation album from the Travis Scott-led rap collective JackBoys, is undoubtedly, a must-listen.

American rapper-singer and songwriter, Travis Scott, proves far beyond a musical talent, he’s also an astounding marketer; heavily wielding his prowess as a social influencer with over 20 million followers, to boost his personal brand – and JACKBOYS is instrumental to that growth.

JACKBOYS delivers the alternative hip-hop trap that Scott fans ride with, while selling just as many merchandise bundles as it does streams. The compilation album is a debut for Scott’s new record label Cactus Jack Records, promoting a new wave of emerging artists, notably including JackBoys‘ members Don Toliver, Sheck West, and Chase B.

The seven-track EP also features Lil Baby, ROSALÍAQuavo, Offset, and Young Thug.

Listen now below.

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