Coined “Atlanta’s Next Great Storyteller,” GRIP is undoubtedly, an artist you need to watch. Now, GRIP returns, making major flames with sophomore album SNUBNOSE – a defiant project that evinces the voice of any Atlanta native caught in the everyday struggle, anywhere from poverty, to displacement and depression – he’s not about the riches, he’s about the real.

GRIP spits bars only pain could motivate, getting a grip on reality, “I need healing and a blessing, mama dealin’ with depression, I know because I deal with it daily but still gon’ kill it in succession,” a verse from the track “Pressed,” sampling the essential soul for GRIP to set off.

Earlier this year, Audible Hustle deemed GRIP a straight “Standout,” following the fiery release of his “Bregma Freestyle II,” a track that proved the artist’s potential to be one of the game’s greatest lyricists, while promoting a sneak peek into his sophomore album SNUBNOSE.

We came, we listened, and we can now confirm, GRIP is one artist that’s here to stay. Don’t just take our word for it, you know what to do…

Listen now below.

While he’s no stranger to the game, Atlanta-raised artist ELHAE seems to slip under the radar from time-to-time.

Now, Atlantic Records‘ pride and joy returns with a low-key R&B gem Trouble in Paradise, which sees an unsurpassed blend of rap, soul and gospel, all while taking a turn from the dejected ELHAE you thought you once knew following his breakthrough single “Needs” in 2016.

Born Jamaal Jones, ELHAE is doubtlessly, an upcoming talent you need to watch, resonating the likes of Yotrane, Eric Bellinger and Arin Ray, to name a few, though hard-hitting with his unique spin on the genre; revealing a personal sound just as sultry as it is stark.

Trouble in Paradise, the more upbeat and fresh successive chapter to Aura II (2017), not only sees ELHAE set the mood with his amorous vocals and deep-diving lyrics, but also takes us through both the perils and joys of having an on-and-off relationship (“Hennessy“), finding faith (“Help Me Believe“), giving praise (“Sanctuary“) and all else in-between.

If you’ve been looking for artists to add to your late night drive playlist for when you’re cruising close to midnight with the windows rolled down, the speakers turned up and it’s just you, your deep thoughts and the music – well, ELHAE is sure to top the list.

The alternative R&B album features WaleBig K.R.I.T., O.T. Genasis, and Sevyn Streeter.

Listen below.

Metro Atlanta Lyft drivers can now utilize Lyft’s new music studio to pursue their musical ambitions while working for the company.

If you haven’t heard yet, Lyft has made a major move to accommodate their fleet of Atlanta drivers. Back in June, the rideshare company opened up a brand new music studio to Atlanta’s swelling music community—specifically those who are also Lyft drivers. The company has acknowledged the fact that so many of their drivers often drive for Lyft in between in between shows and have expressed their desire to help their drivers fuel their further passions. When commenting on the idea behind the studio’s inception, Sam Bond, Lyft’s general manager of the southeast region, stated,

“Atlanta has an awesome music heritage and we have a lot of musicians in our driver community. And we thought, ‘What if we brought that in-house?’ And that was the genesis of the idea…”

The studio, known as AMP’d Studios, is located in Lyft’s main Atlanta office on Howell Mill Road and is totally free for all local drivers. Artists are allowed up to four 55-minute sessions per month and can reserve their sessions up to two weeks in advance.

Lyft

While the studio is pretty “barebones”, only consisting of a microphone and iPad in a soundproof room according the Ben Brasch of the AJC, the company is consciously stepping outside the box to better the lives of their drivers. Besides, with the independent music grind being as hard as it is, 4 hours of free studio time per month is certainly nothing to sneeze at.  

Written by Simo Haier