Coined “Atlanta’s Next Great Storyteller,” GRIP is undoubtedly, an artist you need to watch. Now, GRIP returns, making major flames with sophomore album SNUBNOSE – a defiant project that evinces the voice of any Atlanta native caught in the everyday struggle, anywhere from poverty, to displacement and depression – he’s not about the riches, he’s about the real.

GRIP spits bars only pain could motivate, getting a grip on reality, “I need healing and a blessing, mama dealin’ with depression, I know because I deal with it daily but still gon’ kill it in succession,” a verse from the track “Pressed,” sampling the essential soul for GRIP to set off.

Earlier this year, Audible Hustle deemed GRIP a straight “Standout,” following the fiery release of his “Bregma Freestyle II,” a track that proved the artist’s potential to be one of the game’s greatest lyricists, while promoting a sneak peek into his sophomore album SNUBNOSE.

We came, we listened, and we can now confirm, GRIP is one artist that’s here to stay. Don’t just take our word for it, you know what to do…

Listen now below.

— Atlanta native, Grip, has been steadily on the rise since dropping his debut album, Porch, last year. Now, he prepares for his follow-up with a series of loosies, including his latest, “Bregma Freestyle II”, and accompanying visuals.

If you aren’t hip to Grip, member of the budding Hip-Hop collective Stray Society, I advise that you catch up before you’re left in the dust. This gifted Southern lyricist is undoubtedly one of the next to blow out of Atlanta — even being called “Atlanta’s Next Great Storyteller” by New York-based media platform Complex. His debut album, Porch received overwhelmingly positive reviews and even landed him on a 24-city tour with Miami’s Sylvan Lacue last fall. Now, as Grip gets closer to releasing his next sophomore album, he continues to impress. This time, he does it with a hard-hitting freestyle and a stunning visual to match.

“Bregma Freestyle II” could easily be assessed as a fiery showcasing of Grip’s lyrical abilities over an insane beat (produced by Bregma) — which it is. However, Grip takes an extra step and decides to engage his listeners with lucid imagery as he drops lines regarding his upbringing, environment, and aspirations before coming for the throat of his competition (or lack thereof).

The music video (shot by Rob Valentine and Shaun Matos & edited by Sarah Corin), was short, sweet, and simple, yet incredibly sharp and dramatic with Grip appearing as a shadowy figure ready to do all the dirty work necessary to catapult himself into a top spot in Hip-Hop.

Check out the full video right here and be sure to stay up to date with Grip’s latest Instagram , Twitter, and YouTube. And, of course, be on the lookout for Snubnose.