— 6lack has been on an incredible run since the release of his sophomore album, East Atlanta Love Letter. Now, he’s released a visual for “Pretty Little Fears”, featuring Dreamville’s J. Cole, that holds your attention hostage for about 4 minutes.

If you hadn’t been paying attention, it seems that 6lack has elevated to such a status that he simply cannot lose. And, while that’s never the case for any artist, the amount of effort and consistency that 6lack puts into his already transparent artistry almost makes that observation true. With his most recent release, East Atlanta Love Letter, topping the R&B charts and debuting at #3 on the Billboard 200, 6lack continues to cement his superstardom and it’s clear that he’s not letting up anytime soon.

Although minimalistic and non-conceptual, the scenery, angles, and color used in the imagery subtly demand your attention and discourages you from even blinking. The “Pretty Little Fears” music video, directed by Matthew Dillon Cohen, ran through a series of shots of 6lack hanging out with his lady in a number of secluded, yet oddly romantic locations. The same occurs when J. Cole takes over as he converses with his own significant other on a lonely road just before they stroll through an eerily empty carnival.

Check out the music video above, and also, stay on the lookout for more content from both 6lack and J. Cole as both are undeniably in the zone right now.

 

After the colossal release of his platinum debut album Free 6LACK, 6LACK returns two years later with the next chapter: East Atlanta Love Letter, a deep reflection of love, lament and life in Atlanta…

…but this isn’t a love story. Born Ricardo Valdez Valentine, 6LACK (pronounced “black”), delivers an impassioned and personal project sifting his anguished self apart by way of recovery, best exploited in “Disconnect” and “Switch” before redeeming himself with “Sorry”.

He sets a despondent mood, seamlessly rectified by alluring vocals and nostalgic piano ballads with guest features from J Cole, Future, Khalid and Offset. This alternative R&B album sees 6LACK unravel major headway in “Pretty Little Fears (ft. J Cole)” and “Scripture”, leaving the woes behind and holding hope for a defying affinity with “Stan”.

As 6LACK embraces fatherhood, he holds his one-year-old daughter Syx Rose Valentine (featured on the cover), as the muse behind his entirety, serving “a purpose bigger than himself”, and it’s evident – these love letters are far from finished.

- 6lack has been teasing the release of his sophomore album, East Atlanta Love Letter, for some time. Now, he’s announced that a lucky few will have the pleasure of previewing the project in a wildly unique way.

After releasing one of the best R&B albums of 2017, the Grammy-nominated East Atlanta native is ready to follow up with a bang. About 2 weeks ago, 6lack dropped the official cover for East Atlanta Love Letter which damn near broke the internet by itself. However, the tracklist, which includes features from J. Cole, Young Thug, Khalid, Offset, and Future, sent fans further into a frenzy. If that wasn’t enough, 6lack has now put together an album listening experience that won’t be easily forgotten.

Tomorrow (Thursday, September 13th) you can join 6lack at Starlight Drive-In Theater on the historic Moreland Ave. to listen to the album before its official release.  According to 6lack, the best way to experience an album for the first time is in the car with your friends and I can’t say I disagree.

The event will be held from 7pm -10pm and will only allow the first 140 cars to enter on a first come first serve basis.

If you’re free tomorrow night, make sure you check it out. Not only is the event bound to be quite an experience, but East Atlanta Love Letter is expected to be one of the better album drops of the year from one of Atlanta’s best young talents.

Written by Simo Haier