With an insurmountable hustle evinced year-after-year throughout his beastly barrel of mixtapes, Harlem’s elite emcee, rapper-actor, Dave East, releases his long-anticipated debut studio album, Survival, and we’re smug to say – it’s nothing but the hip hop benefaction we’ve been waiting for.

Survival, the same-title album as his upcoming five-part Netflix documentary, Survival Seriessees an unshakeable East face-to-face with his many confronting chapters in the come-up to success, everywhere from the streets (“They Wanna Kill You“), homelessness (“Need a Sign“), and resisting temptation (“Devil Eyes“), to finally making it (“Mama I Made It“), and staying grounded by his source of inspiration, Kairi Chanel Brewster, his two-year old daughter (“Daddy Knows“).

In a recent interview with Big Boy TV, on why his debut album is called SurvivalDave East reveals, he spent five long years making music and didn’t make “a single dollar,” until his 2014 mixtape Black Rose caught the attention of the one-and-only, hip hop icon, Nas, who soon signed East to his label Mass Appeal Records.

Now, the 31-year-old Mass Appeal / Def Jam artist proves his astounding influence, from Survival to the big screen. Survival features an A1 artist roll: DJ Premier, J. Black, Nas, The Soul Rebels, Teyana Taylor, Rick Ross, The-Dream, Fabolous, Jacquees, Gunna, E-40, Mozzy, Lil Baby, Max B, DJ Clue, Ash Leone, Mad Rapper, and Snoop Dogg (in a special tribute to the late Nipsey Hussle).

Listen now below.

Coined “Atlanta’s Next Great Storyteller,” GRIP is undoubtedly, an artist you need to watch. Now, GRIP returns, making major flames with sophomore album SNUBNOSE – a defiant project that evinces the voice of any Atlanta native caught in the everyday struggle, anywhere from poverty, to displacement and depression – he’s not about the riches, he’s about the real.

GRIP spits bars only pain could motivate, getting a grip on reality, “I need healing and a blessing, mama dealin’ with depression, I know because I deal with it daily but still gon’ kill it in succession,” a verse from the track “Pressed,” sampling the essential soul for GRIP to set off.

Earlier this year, Audible Hustle deemed GRIP a straight “Standout,” following the fiery release of his “Bregma Freestyle II,” a track that proved the artist’s potential to be one of the game’s greatest lyricists, while promoting a sneak peek into his sophomore album SNUBNOSE.

We came, we listened, and we can now confirm, GRIP is one artist that’s here to stay. Don’t just take our word for it, you know what to do…

Listen now below.

EarthGang, an Atlanta-based hip hop duo, take listeners on a mystified trip with their latest album Mirrorland, an A1 Dreamville Records‘ production that exhibits Atlanta’s explicit creative power through an outlandish, circus-themed soundtrack brought to you by two of the rap game’s most whimsical.

Attending to the sounds of two wickedly-talented rappers and Spillage Village co-founders Olu and WowGr8, the flawless pairing behind EarthGang, is to escape the mundane and embrace the extraordinary. Mirrorland is a musical evocation of losing yourself in a house of mirrors, running wild with gypsies, braced by fire blowers and mesmerised by contortionists.

Mirrorland is heavily influenced by the 1978 film The Wiz, an African-American adaptation of The Wizard of Oz. This 14-track album is an inviting exposé of the many mystical landscapes that only Atlanta, Georgia, has to offer.

EarthGang is simply beguiling; a one-of-a-kind artist reinventing the multi-faceted world of hip hop as we know it with Mirrorland, featuring Young Thug, T-Pain, Kehlani, Arin Ray, and Malik.

Admit one to the circus below.