— Migo’s star, Quavo, aims to broaden his reach with an all new Atlanta Hip-Hop inspired animated children’s series in the works.

The Migos have been known to get the bag (and flip it, and tumble it) by all means, but Quavo is stepping a bit out of his comfort zone with his latest venture. The Migos rapper has partnered with Marginal Mediaworks as well as Imagine Kids+Music, Motown, and Quality Control Music to produce a new animated children’s series. The series will be aimed at children ages 8 to 12 and will be based on the Atlanta Hip-Hop scene.

While Quality Control CEO, Pierre “Pee” Thomas, and COO, Kevin “Coach K” Lee, will act as producers on the show, Quavo will be its executive producer. When commenting on the upcoming series Quavo stated,

“I have long seen how Hip-Hop, as well as our music, really impacts kids… I’ve loved animation my whole life, whether on TV or in movies, and I wanted my first jump into this premium content world to be a show just for kids… It will definitely reflect the creativity, love and families in and around the NAWFside of Atlanta where we grew up.”

Coach K also added,

“What’s important and inspiring to me is that all kids will be seeing themselves in the faces and situations of these episodes… When I was growing up there was very little media that had brown and black skinned kids feeling heard or seen and the ones that did stood out and served as a crucial roadmap through our childhoods… I’m about inclusive stories that address all kinds of situations that kids of all ethnic and financial backgrounds experience and to give them a common tool to learn and grow… These episodes will impact because they are educational and positive but with the dopest visuals and sounds our iconic rap culture can provide.”

The series is expected to include brand new music, however further details regarding the series are currently being kept under wraps.

With the hottest song in the country and their Culture album finally arriving, Migos have been hitting the scene hard. Just last week the trio performed on Jimmy Kimmel Live where they received recognition from the host for having a stronger weed scent than any other guest on his show – most notably, Willie Nelson and Snoop Dogg. However, who would have ever expected Migos to take their Culture campaign to a university lecture hall?

Colleges and universities have been more and more liberal about offering courses of study centered on hip-hop culture. I mean, it’s going to become pretty hard not to seeing that the genre has already spread across every continent with no slowdown in sight. In fact, Philly just recently had The Institute of Hip-Hop Entrepreneurship open its doors.

300 Entertainment, Quality Control, Nue Agency, and the Clive Davis Institute of Recorded Music are listed as the hosts of the event while Quavo, Takeoff, and Offset will be filling in the “professor” role. The intimate discussion will be held in NYU’s Iris and B. Gerald Cantor Film Center and will include a breakdown of Migos’ impact on music, fashion, pop culture, and more.

Culture was released today, but, if you need another preview into the project, check out its latest single, “What The Price”, below.

Written by Devin Robinson Jr.