— Zero Fatigue founder, Smino, releases a mind-bending new music video for his NØIR single, “KLINK”

Last November, Smino excited his fans with the release of his second studio album NØIR and subsequently received much love, not only for his efforts, but also for hitting the bullseye. Now, since wrapping up the album’s accompanying Hoopti Tour in mid-May, the St. Louis-bred artist has dropped a brand new music video from the project’s second single, “KLINK”.

The Smino and Nicholas Woytuk directed visual features the artist showcasing his signature swag and fashion sense while talking big shit and urging you to “check his rank”. However, as the video progresses, things start to get a bit trippy as the camera motions become more interactive, Smino and the other characters start duplicating themselves, and more.

Take a deeper look at the full visual right here and, if you haven’t already, be sure to dive into the entire NØIR album.